What comes first, Process or Data?

Roger Burlton and Sasha Aganova, Process Renewal Group

Many organizations start their thinking from the perspective of data, and just as many would argue that process is the starting point. However, everyone can agree that almost all business data requirements start accumulating very fast, and there are often stories the data can tell. So, should you start with data, or start with process or something else? In this session, we will share the pros and cons of each approach. We will provide examples of where each approach may be more useful. We will touch upon why both are needed, and how data and process can best work together.

Roger Burlton is a respected pioneer in the introduction of innovative approaches for Business Management. He is a world leader in the field of Business Process Management, having authored one of the most read and followed books on the topic early in BPM’s growth as well as the Business Process Manifesto. Roger’s leadership is also witnessed by his position as chair of several of the most influential conferences each year on BPM and Business Architecture and by his role as chair of the BPTrends.com Advisory Board. The insights he brings to PRG’s consulting clients are thoughtful and pragmatic.


Sasha Aganova brings breakthrough results to the Business Process Management arena by integrating cultural development into the methodology. She is an expert in BPM and Continuous Improvement with over 15 years’ experience in leading large scale process improvement initiatives, establishing Business Process Management best practices and developing the overall process Architecture in various business environments and industries. Sasha has helped some of the largest Canadian and international companies to evaluate and implement BPM.

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