Business Data Modeling – why, what and how

Håkan Edvinsson

Business Data Modeling is an outstanding way to quickly understand and express vital business requirements. And, such models are perfect for evaluating a system prior to purchasing it, or, as a base for verification for a developed solution.

This speech is about:

  • Why we need Business Data Models
  • What Business Data Models looks like and the importance of proper graphics to engage business representatives.
  • How Business Requirement Data Models differs from other kinds of Data Models.
  • How to carry out Business Data Modeling for in practice.

Examples will be shown together with real life stories.

Håkan Edvinsson is a Swedish author, trainer, speaker and consultant within business improvements, decision modelling and data governance. He is the author of “Enterprise Architecture Made Simple” (Technics Publications) and a contributing author in the second version of the DAMA Data Management Book of Knowledge. Today, he is senior partner and the CTO of Informed Decisions. He has practiced his information centric enterprise architecture in large global industries, in medium-sized enterprises and in the public sector since the mid 1990ies. He is also a well-experienced workshop facilitator.


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