Thomas Frisendal is an experienced consultant with more than 30 years on the IT vendor side and as an independent consultant. Since 1995 he has primarily been working with data warehouse projects. His area of excellence lies within the art of turning data into information and knowledge. Since 2005 he has specialized in business analysis, concept “harvesting” and mapping, modeling of information and data as well as design of business intelligence solutions. Thomas Frisendal is a member of “The Data Warehouse Institute Denmark” (member of the board), “The International Association for Information and Data Quality” (IAIDQ) and “The Cognitive Science Society”. His approach to Information-driven Business Analysis is “New Nordic” in the sense that it represents the traditional Nordic values such as superior quality, functionality, reliability and innovation by new ways of conceptualizing the business. Thomas is an active writer and speaker, and also Chief Data Warehouse Architect at SimCorp. Thomas lives in Copenhagen, Denmark.