Martijn Evers has been architecting, designing and developing complex information systems for almost 20 years using various technologies. The last 10 years mainly in the roles as researcher, trainer/coach, consultant, analyst and architect. His passions lie with data & information modeling and metadata driven system development and design. The last few years he is focused on data modeling as the basis for data platform development and automation. Martijn is also doing data modeling related research and is involved in promoting data architecture & data modeling in Higher Education. Martijn is Chief Information Architect@I-Refact and architect of the I-Refactory a next gen (big) data processing factory.